‘Koffee With Karan’ or film promotions with Karan?

Three years since its last season, ‘Koffee With Karan’ was welcomed with a thunderous response from the audience. The first episode starring Salman Khan took TRPs soaring to new heights. But just two weeks after Karan Johar kick-started the fourth season of his celebrity chat show, we think the show this time around is nothing more than another promotional plug-in for new Bollywood releases. Here’s why…

News of Karan putting on his thinking cap to pair up ‘suitable’ people for his talk show had come as a breath of fresh air initially. As audiences we had almost believed this gimmick when the first episode did dare to tread a different path when Salman replaced the host’s favourite Shah Rukh Khan in the opening episode.

But our excitement was short-lived when news of obvious promotional tactics of pairing celebs whose film hits the floors next, hit our ears. Don’t believe us? We don’t think Karan ‘accidentally’ chose Madhuri Dixit Nene and Juhi Chawla whose film ‘Gulab Gang’ is up for release soon. Ranveer Singh and Arjun Kapoor talking about their professional and personal experiences would have been an interesting one, only if the film ‘Gunday’ wasn’t going to release soon.

The different pairings for the show somehow started resembling those of upcoming films so much so that Abhishek Bachchan who stars in Farah Khan’s next ‘Happy New Year’ will be soon seen with her on the chat show. Farhan Akhtar and Vidya Balan would have been a hatke choice if they would have made an appearance on the show some other time than so close to the release of their film ‘Shaadi Ke Side Effects’.
Another case in point being Aamir Khan whose Koffee escapades was aired on December 15, only five days before the release of ‘Dhoom 3′.

Like all other shows on Television, ‘ Koffee With Karan’ disappointingly has taken the familiar route to film promotions. A show known for its scandalous questions, controversial answers, headlines making revelations, witty rapid fire rounds and playful conversations has lost touch with its core as it indulges in yet another platform for frivolous film promotions.

If shows like ‘Bigg Boss’, ‘Comedy Nights With Kapil’ and a host of dance reality shows weren’t enough, TV gives us another dose of similar content that is carefully disguised behind the mask of fun conversations of the country’s biggest entertainers who give juicy bits about their personal lives. Host Karan Johar’s ‘I am back’ declaration doesn’t take us back to the days of Koffee Konversations with the producer/director but forces us to watch something more than trailer plug-ins of upcoming films.

Wait every Sunday to find out who is next on Koffee naah…Promotions With Karan!

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