In the series of many firsts of marketing innovations lined up to take Maruti Suzuki presents “JUST DANCE” powered by Cadbury Bournvita to an unprecedented high, STAR Plus launched the first look of a pulsating music video featuring the nation’s most saluted dance icon – Hrithik Roshan!
Urging the entire nation to Just Dance, this pulsating music video captures people from various walks of life, calling them to forget their tensions and stresses and give in to the magic and joy of dance. This inspiring music video acts as the perfect curtain raiser to STAR Plus’ magnificent dance extravaganza that will be showcased very soon on the channel! Conceptualized and directed by Arjun Sablok, this first of its’ kind video showcases Hrithik Roshan doing some fabulous dance moves, displaying his passion and his philosophy of ‘Sab Kuch Bhula ke Just Dance’! The music video boasts of a vibrant and peppy number composed by Pritam.
Talking about Just Dance as not just a show but a movement that will capture the nation’s imagination, Gayatri Yadav, Executive Vice President, Marketing & Communications, STAR India, said, “Just Dance is more than the ultimate dance reality show…Just Dance is a state of mind that says forget the stresses and struggles of your everyday life and give in to the magic and joy of Dance – “Sab kuch bhula ke Just Dance!’ This message has wide relevance and comes to life in this truly path-breaking music video – where Hrithik does what he does best – awesome dance and a heartfelt connect with India.”