“Music is what feelings sound like.” And we believe that around the world, music best helps convey emotions. Join us as the best talent from India bridges contemporary and traditional barriers, celebrates differences and explores the musical depth that spreads out across the vast cultural panorama of India.
Every hour long episode of Coke Studio at MTV features 6 songs – a diverse mix of music from alternative genres including Carnatic and Hindustani, compositions by new musicians, recreated Bollywood tracks, and a special song created on the show! The collaborations are so eclectic as to bring together Shafqat Ali and Shruti Pathak, Sunidhi Chauhan and Wadali Brothers, Kailash Kher and Papon, Shankar Mahadevan and Khogen Da, and Bombay Jayshree, Richa Sharma and Rashid Khan among others. And the result – a divine fusion of music that embraces the essence of India.
Tune into Coke Studio at MTV starting June 17 at 7.00 pm, Friday, and rekindle your love for what’s truly ours. Our art, our culture, our music.