Once Zee TV clocked 7:30 pm timeslot as the most popular and viewed slots on television after the successful run of Chhoti Bahu, several other shows popped up trying to milk the rising viewership and dethrone Bahu. And persistence resulted in success and soon the new player in STAR Plus’s Sasural Genda Phool, became the hot favoruite of the viewers, thereby Chhoti Bahu being sidelined.Informs our source, â€œDespite new entries and twists, Chhoti Bahu has not managed to hold on to its position and is plummeting. New shows in the same time-slot are doing well for the rival channels. It looks as if the show has passed its prime and it will be soon axed. Even the channel isn’t taking keen interest in the promotion of the show and once the new show is ready to be launched, the axe in likelihood will fall on Chhoti Bahu. Rajita Sharma and Shreya Creations is coming up with shows and DJ’s Chhoti Bahu is first in the line to be pulled off.
Despite repeated attempts we couldn’t get through Rubina Dilaik. Sukesh Motwani, Zee TV fiction head, too didn’t reply to our text message. Although, Avinash Sachdev replied back saying, “I don’t have any clue regarding this and I don’t think so that it’s true. Because the show is still getting TRPs and the audience still loves it.”
Report By: Neha Maheshwri