After launching Bandini, Kitani Mohabbat Hai (NDTV Imagine) and Koi Aane Ko Hai (Colors), Ekta hopes to reclaim her soap queen status and is back with a new show, Pavitra Rishta on Zee TV. And this time, Kapoor has chosen all new faces for the cast. Pavitra Rishta is likely to start from May 25 and rumour has it that it will replace Banoo Main Teri Dulhan.PAVITRA Rishta might acquire the 8pm slot at which Dulhan airs presently. Our source says, â€œPavitra Rishta will be a daily and will definitely be aired at a primetime slot. There are high chances that it will be shown at 8pm because Dulhan is going off air from May 22 and itâ€™s the only show on the channelâ€™s primetime slot that is going to wrap up.â€
Ajay Balwankar, Zeeâ€™s Programming Head, says, â€œThe show will be a daily but I canâ€™t comment on whether it will replace Dulhan or not.â€
More on the showâ€™s cast, our source adds, â€œPavitra Rishta will be a story of a middle class family. The lead cast members include Ankita Lokhande, Savita Prabhune, Ajay Rohia and Swati Anand. The rest of the cast has not been finalised as yet. Shooting has not yet begun.â€
As for the storyline, the serial focuses on a girl named Archana. She is not very educated, very timid and has not been able to marry. The source adds, â€œAnkita Luokhande will portray the role of Archana. Savita Prabhune and Ajay Rohia will be seen as her parents. Archana has one brother and two younger sisters. Her bhabhi will be the negative character on the show. She will be played by Swati Anand.â€
Ankita Lokhande, who will be playing the showâ€™s protagonist, was last seen as the lead in Baali Umar Ko Salaam (NDTV Imagine). Actors Savita Prabhune and Swati Anand have previously starred in the Balaji shows Kusum and Kasamh Se respectively.
Pavitra Rishta will air every Monday to Friday from May 25 on Zee TV.
Report By: Vandana Shukla