Star on a Laadli mission

With saas bahu sagas wrapping up and betiyaan setting a new trend, Star is celebrating the girl child in a unique way. Star Plus will have its ‘Laadli Week Celebration’ starting from today till April 17.Presently, most show running across channels are all based on betiyaan rather than saas bahu stories; be it Balika Vadhu, Sabki Laadli Bebo, Agle Janam Mohe Bitiya Hi Kijo, Mere Ghar Aayi Ek Nanhi Pari or others. Saas bahu sagas such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasauti Zindagi Kay among others have all wrapped up and existing shows with similar formats are getting ready to go off air.

Celebrating the importance of the girl child, the channel has lent its hand to support the Mahindra’s Nanhi Kali Project and educate underprivileged girls by starting this new venture with promotions on Star Plus and focusing on the serial Sabki Laadli Bebo, which celebrates the girl child.

The project had kids of Nanhi Kali spend time with stars such as Bebo (Shivshakti), Kuku Narang (Kawaljeet), Akshara (Hina Khan), Shaurya ( Saurabh Pandey) and Suhani (Sriti Jha) today. The kids were engaged in an activity where they painted and tried to impress the celebs with their work. The girl who painted the best was applauded and received a gift while the others were given soft toys.

The week will showcase a series of events focused on raising funds and awareness for the project. The funds raised will go to support the Nanhi Kali NGO of Mahindra Trust.

Report By: Vandana Shukla

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