Karan Oberoi, host of music show Antakshri on Zee TV, has collaborated with Firework Productions to produce television shows and films besides handling artiste management. His production house Artistic Unlimited, along with Fireworks proposes to groom fresh talent and make rock stars out of them.
Karan feels that India lacks its own breed of rock stars and so he is scouting for good singers. Says Karan, “We will provide a launch pad for performers. Other than singing talent, we are also looking for people with impressive personalities. They have to interact with various kinds of people, and hence they must have high energy levels and crowd-pulling abilities. There is plenty of latent talent which we seek to tap and showcase. Our aim is to spot people with potential and package them as rock stars.”
Adds Karan, “The revenue model has changed tremendously over the years. Good performers do not have the right platform for music companies to back them. I bump into singers at music concerts and realise that there are so many gifted artistes who do not know how to market themselves. I want to put to good use my two years of experience with â€˜Band Of Boysâ€™ and my personal experience of being a performer for seven years.”