TV just got richer!

Jay and Kinnari Mehta are all set to produce a multi-crore, first of its kind, television show. The show is tentatively titled Agni Pariksha and will be pitched to an upcoming channel.

According to insiders, Rs 6 crore has been earmarked for the first schedule alone. The show will launch a new face. The production house has already started scouting for new faces all over the country. The production house will also approach some of the big names from the television industry for the show. Apparently, they have approached the actors of Viraasat, which is going off air, for the show.

Scheduled to be a daily primetime show, Agni Pariksha will be a family drama with a love story woven into it and will depict the lives of families in India and abroad. The show will be shot in Mumbai and the Middle East.

So what warranted such an enormous budget? Says Jay Mehta, the producer of the show, “We are doing such a huge show because television is growing and so the shows also must look grandiose. Besides, the storyline of the show also demands grandiose treatment.”

The producers want to approach Gurdeep Kohli and Keerti Gaikwad for the show if they have the required dates for the show. The shooting will commence from next month while the show will be on air in October.

Jay Production has so far produced Sindoor, Solhah Singarr, Vishwas and Mujhe Dor Koi Khinche in the past.

Kavita Shyam


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